Growth Doll Work
| Promoteers (up to 4 hours per day) | 200 rouble/hour |
| Promoteers (over 4 hours per day) | 150 roubles/hour |
| Theatre suit rental | 800 shirt/day |
| Excellence factors for the work of the monitors | |
| Work in the growth doll | x2 |
| Work on the street in cold weather (less than +5) | x1, 5 |
| Service staff | |
| (Suprey of the team of monitors at points: monitors the flow material and brings new ones, solves possible problems at points, ensuring quality work; not more than 3 locations and 7 prototypes) | |
| Superweather. | |
| Project Coordinator | 350 roubles/day (not more than 1,200 per week) |
| Agency fee in cash or cash | 12 per cent of total value / 18 per cent of total value |
One of the fastest ways to inform potential customers about new stocks or the opening of a store is through the carrying out of a project or other street activity in the surrounding area. The main difficulties that may arise in conducting BTL activities are the search, training and monitoring of people on the ground. Because very often the cost of printed quality leaflets is much higher than the cost of the prototype. Promo-action is a variety of BTL activities, the main feature of which is close contact with the client through staff and relative low value compared to traditional advertising. It can be divided into two types of information, the aim being to distribute as many people as possible the maximum number of advertisements. You can also bring the tasting here. The stimulant, there's a client getting a reward or a gift for some action or purchase.
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